Climate Pledge Friendly

Climate Pledge Friendly is a labelling programme on Amazon that identifies products with trusted third-party sustainability certifications or Amazon’s own Compact by Design certification. These products are marked with a green leaf icon and a label stating “Climate Pledge Friendly” on their detail pages and in search results.

The programme supports Amazon’s broader commitment to the Climate Pledge - a company-wide goal to reach net-zero carbon by 2040.

Key features:

• Over 30 recognized sustainability certifications (e.g., Fair Trade, Energy Star, FSC, Organic)
• Compact by Design certification by Amazon recognizes products with efficient design (e.g., less packaging, lower shipping impact)
• Visibility in search filters and product listings

For sellers and brands:

• Products must be certified by an approved third party
• Once certified, Amazon automatically applies the label - no additional work required
• Helps boost visibility with environmentally conscious shoppers
• May improve CTR and conversion due to trust and transparency

💡 Example:
A shampoo bottle made from recycled plastic and certified “Cradle to Cradle” will be marked Climate Pledge Friendly in search results and on its product page.

In short:
Climate Pledge Friendly helps Amazon customers discover and shop for more sustainable products - rewarding brands with higher visibility for eco-conscious practices.