CY

In Amazon reporting and business planning, Calendar Year (CY) is used to define metrics, goals, and performance over the standard January–December timeframe - as opposed to the Fiscal Year (FY), which may differ depending on the company or Amazon's internal accounting.

Common uses in Amazon context:

• CY Sales: Total revenue or units sold within that calendar year
• CY Goals: Targets set for January to December
• CY Reporting: Year-end performance reviews or historical trend analysis

💡 Example: “Our CY23 advertising spend was 25% lower than CY22, but conversion rates improved.”

In short:
CY = Calendar Year - the 12-month period from January 1 to December 31, used for standard reporting and business performance tracking.