CPQ

Case Pack Quantity is a logistics and inventory term used by vendors and sellers when preparing shipments for Amazon fulfillment centers. It defines how many identical units are packaged in a single master carton.

This quantity is important for:

• Inbound shipments to Amazon FBA or fulfillment centers
• Accurate ASN (Advanced Shipment Notification) creation
• Avoiding chargebacks for improper labeling or packing
• Planning pallet configuration and freight logistics

For example, if your CPQ is 12, it means every box shipped to Amazon should contain 12 units of the product.

Amazon expects this value to be consistent, especially for standard-pack items - if it changes often, it may lead to receiving errors or rejections.

Why it matters:

• Ensures efficient and predictable warehouse handling
• Reduces damage and errors during receiving
• Helps Amazon plan storage space and stocking accurately

💡 Example:
You sell yoga mats and always ship them in cartons of 10 mats. Your CPQ is 10.

In short:
CPQ = the number of sellable units packed in one carton for shipment to Amazon.