CR

The Confirmation Rate is a key operational metric used by Amazon to evaluate how reliably vendors respond to purchase orders (POs). It reflects the percentage of lines or units confirmed (fully or partially) out of the total POs received.

For example, if Amazon sends 100 POs and you confirm 95 of them (either fully or partially), your CR is 95%.

High confirmation rates indicate strong supply chain reliability and inventory planning. Low CR may result in:

• Operational chargebacks
• Poor Vendor Scorecard ratings
• Decreased PO volume in the future
• Reduced eligibility for Amazon programs (e.g., Born to Run, AVS support)

Vendors typically confirm POs through:

• Vendor Central manually
• EDI/API integration (automated systems)

In short:
CR (Confirmation Rate) shows how reliably a vendor accepts Amazon's purchase orders - and directly affects performance ratings and future buying behavior from Amazon.