CPF

The Climate Pledge Friendly badge appears on eligible product listings across Amazon to indicate that the item meets one or more sustainability standards. These standards are validated through certifications from trusted third-party organizations or through Amazon’s own criteria like Compact by Design.

Key points:

• Products must meet at least one of Amazon’s 50+ sustainability certifications
• Certifications cover areas like organic production, energy efficiency, reduced carbon footprint, and recyclable materials
• Helps environmentally conscious customers make better purchase decisions
• Increases product visibility in search and category results

Why it matters for sellers and vendors:

• Earning the CPF badge can improve CTR and conversions
• It differentiates your product in a crowded marketplace
• Supports your brand’s sustainability narrative and commitment

💡 Example:
A shampoo bottle with a USDA Organic certification or one that uses less packaging via Compact by Design may be labeled as “Climate Pledge Friendly.”

In short:
CPF helps shoppers identify sustainable products on Amazon - boosting trust and discoverability for brands with eco-conscious offerings.