CIV

Customer Instock Value (CIV) represents the estimated dollar value of in-stock items that are available for purchase on Amazon’s platform at any given moment. This KPI is especially relevant for vendors and retail teams (1P), as it indicates how well-stocked high-demand products are.

CIV is calculated based on:

• Product availability across fulfillment centers
• Current pricing
• Customer demand (sales velocity)

Why CIV matters:

• High CIV suggests strong product availability and readiness to meet customer demand
• Low CIV can signal potential out-of-stocks, which may lead to lost sales
• Helps vendors and Amazon teams prioritize inventory planning and replenishment

CIV is often reviewed alongside:

• Instock Rate (percentage of catalog available)
• Lost Buy Box %
• Forecasted demand vs. actual availability

💡 Example:
If your CIV is low despite strong customer demand, Amazon may request expedited replenishment or even place a Born to Run (BTR) order to prevent stockouts.

In short:
CIV (Customer Instock Value) reflects the total potential sales value of products currently in stock and available for customers to buy on Amazon.