FOPV - Amazon Glossary

Featured Offer Page Views (FOPV) - formerly known as Glance Views - is a key Amazon retail metric that tracks how many times a product’s detail page was viewed while it was the Featured Offer.

This metric is especially important for both 1P vendors and 3P sellers because:

• It filters out page views when the product wasn’t the featured offer
• Helps evaluate the visibility and performance of a product when Amazon (or the seller) wins the Buy Box
• Supports decision-making in pricing, advertising, and inventory planning

FOPV is commonly found in:

• Amazon Retail Analytics reports
• Brand Analytics dashboards
• Vendor/Seller performance tracking

💡 Example: If your product detail page got 10,000 total views last month, but your FOPV is only 6,000 - that means you only owned the Featured Offer (Buy Box) 60% of the time.

In short:
FOPV shows how many customers viewed your product while you were the Featured Offer - a critical metric for measuring visibility and Buy Box ownership.