FBM

Fulfilled by Merchant (FBM) allows Amazon sellers to manage the entire order fulfilment process without using Amazon's warehouses. When a customer places an order, the seller is responsible for picking, packing, and shipping the product directly to the buyer, as well as handling any returns or customer service issues.

Key characteristics of FBM:

• Inventory is stored in the seller’s own warehouse or with a third-party logistics (3PL) provider
• Sellers set and control shipping methods and timelines
• Not automatically Prime-eligible (unless enrolled in Seller Fulfilled Prime)
• Lower fees than FBA but more operational workload

Who uses FBM:

• Sellers with unique fulfilment needs or fragile/bulky products
• Businesses with existing fulfilment infrastructure
• Sellers testing new products or managing limited inventory
• Brands wanting more control over packaging and shipping experience

Why it matters:

• Offers flexibility in pricing, shipping speed, and inventory management
• Can be more cost-effective for low-volume or slow-moving products
• Enables fulfilment of oversized or restricted items not accepted by FBA

💡 Example: A boutique skincare brand lists its products on Amazon but ships each order from its own warehouse to maintain branded packaging and include personalized notes.

In short:
FBM means the seller is responsible for fulfilling Amazon orders themselves - offering more control but requiring more operational effort.