FBA

Fulfilment by Amazon (FBA) allows sellers to outsource logistics to Amazon. When a customer places an order, Amazon picks, packs, and ships the product on the seller’s behalf. It also handles customer support, refunds, and returns, making it a hands-off solution for e-commerce sellers.

Key benefits of FBA:

• Prime eligibility: FBA products get the Prime badge, increasing visibility and conversion
• Faster delivery: Products are shipped from Amazon’s fulfilment centres
• Customer trust: Orders are backed by Amazon’s customer service and return policy
• Scalable logistics: Sellers can focus on sales and marketing while Amazon manages fulfilment

Who uses FBA:

• Private label brands
• Resellers and wholesalers
• Aggregators and large-scale Amazon sellers
• International sellers shipping into Amazon’s global fulfilment network

Why it matters:

• Improves chances of winning the Buy Box
• Enables sellers to scale without building their own logistics network
• Reduces operational burden for inventory storage, packaging, and shipping

💡 Example: A brand selling kitchen tools on Amazon sends inventory to an FBA fulfilment centre. When a customer orders, Amazon handles the entire delivery and support process - without the seller lifting a finger.

In short:
FBA is Amazon’s fulfilment service for 3P sellers - enabling fast Prime delivery, trusted support, and hands-off logistics.