Brand Registry

Amazon Brand Registry is a free program designed to help brand owners protect their brand identity on Amazon and access exclusive tools that improve brand presence, visibility, and performance.

Key benefits of Brand Registry include:

• IP Protection: Access to tools that proactively detect and remove counterfeit listings
• Brand Control: Greater authority over product listings that carry your brand name
• A+ Content (formerly EBC): Ability to create enhanced product pages with rich visuals and branded content
• Sponsored Brands Ads: Unlock ad formats available only to registered brands
• Brand Analytics: Deep insights into customer search behavior, demographics, and competitor trends
• Amazon Attribution: Track traffic from external marketing channels (e.g., Google, Instagram)

Eligibility:

• You must have a registered trademark in each country you wish to enroll
• Your brand must appear on your product or packaging
• You’ll need to submit documentation proving ownership

💡 Example: If you're the owner of a skincare brand with a registered trademark, enrolling in Brand Registry allows you to create branded A+ Content, access analytics reports, and prevent unauthorized sellers from editing your listings.

In short: Brand Registry helps protect your brand and gives you powerful tools to grow and manage it effectively on Amazon.