BA

Brand Analytics (BA) is a reporting tool within Amazon Brand Registry that gives brands access to powerful data on customer behavior, search trends, competitor performance, and product rankings. It’s designed to help brand owners make smarter, data-driven decisions about their product strategy and marketing.

What Brand Analytics includes:

• Search Term Reports – shows top searched keywords and the top three clicked ASINs
• Market Basket Analysis – shows what products are frequently bought together
• Item Comparison & Alternate Purchase Behavior – reveals what products customers viewed or purchased instead of yours
• Demographics Reports – provides anonymized buyer data such as age range, income, education, and household size
• Repeat Purchase Behavior – tracks how often customers reorder your products

Who can access it:

• Sellers enrolled in Amazon Brand Registry
• 1P vendors with access to Vendor Central
• Agencies or employees with account permissions

Why it matters:

• Helps brands optimize listings and advertising based on real customer behavior
• Reveals competitive intelligence at the ASIN and keyword level
• Supports strategic planning for product development, pricing, and bundling
• Drives smarter PPC campaign targeting with real keyword and buyer data

💡 Think of BA as your window into how shoppers behave on Amazon - even when they don’t buy from you directly.

In short: BA is Amazon’s analytics suite for brand owners - offering powerful insights into customer behavior, keyword trends, and product performance across the marketplace.