BAU

Business as Usual (BAU) is a common term used across Amazon teams and among sellers to describe routine workflows and regular activities that keep the business running under normal conditions.

In the Amazon ecosystem, BAU can refer to:

• Standard order fulfillment
• Ongoing advertising campaigns
• Regular inventory replenishment
• Routine account management and reporting
• Non-peak operations (outside of events like Prime Day, Black Friday, or new product launches)

Why it matters:
Understanding the distinction between BAU and special projects or events helps teams:

• Allocate resources properly
• Set realistic performance expectations
• Measure baseline metrics (e.g., sales during BAU vs. spikes during promotions)
• Avoid confusion during busy seasons or new initiatives

💡 Example: “Let’s keep the Sponsored Products campaign running under BAU settings and create a separate campaign for Prime Day.”

In short: BAU means the standard, everyday operations that keep your Amazon business running when no special event or disruption is in play.