BWP

Buy with Prime allows DTC (direct-to-consumer) brands to integrate Amazon’s trusted shopping experience into their own eCommerce sites, while still owning the customer relationship.

Customers see the Prime badge and can check out using their Amazon account. Amazon handles the logistics - from checkout to delivery and returns - just like on Amazon.com.

Key benefits for brands:

• Boosts conversion rates by leveraging the trust of Prime
• Uses Amazon’s FBA fulfillment network for fast delivery
• Offers easy integration with popular platforms like Shopify
• Lets brands keep their customer data (unlike on Amazon)

How it works:

1. Brand stores inventory in Amazon FBA
2. Adds Buy with Prime button to product pages
3. Prime members check out using Amazon’s system
4. Amazon handles payment, shipping, and returns

For shoppers:

• Seamless checkout with Amazon account
• Fast, free Prime delivery
• Hassle-free returns via Amazon

💡 Example: A supplement brand hosts its own Shopify store. With BWP enabled, Prime customers can buy directly from the brand’s site and receive 2-day shipping — fulfilled by Amazon.

In short: Buy with Prime gives brands the power of Amazon’s fulfillment and trust - without selling on the Amazon marketplace.