BTP

Brand Tailored Promotions (BTP) is a feature within Seller Central that enables brand-registered sellers to create personalized discount offers for specific audience segments on Amazon. Unlike general coupons or deals, BTP targets defined groups based on behavior, increasing the chances of conversion.

Available audience segments include:

• Brand Followers
• Recent Customers
• High-Spending Customers
• Cart Abandoners
• Repeat Customers
• Potential New Customers

Key features:

• Customizable discount tiers (e.g., 10%, 15%, 20%)
• Visible "Exclusive offer" badge on listings
• No extra fees - only the discount is applied
• You can track performance within Seller Central

Why BTP matters to Amazon sellers:

• Helps boost customer loyalty
• Converts browsers into buyers through personalized offers
• Targets repeat purchases and increases customer lifetime value (LTV)
• Allows for cost-effective marketing without ad spend

💡 Example: You can create a 15% discount for customers who bought your product in the last 90 days but haven’t returned.

In short: Brand Tailored Promotions help brand-registered sellers drive repeat purchases by offering smart, targeted discounts to select Amazon customer groups.