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BWS
What is BWS?
Beer, Wine & Spirits (BWS) is a specialized product category on Amazon that covers the sale of alcoholic beverages. It includes:
- Beer: craft, lager, ale, etc.
- Wine: red, white, rosé, sparkling
- Spirits: vodka, whiskey, gin, rum, tequila, etc.
- Accessories: glasses, decanters, bottle openers, and more
Because alcohol sales are heavily regulated, BWS listings are only available in certain regions and require:
- Pre-approval from Amazon
- Valid alcohol licenses (where required)
- Compliance with local age verification laws
Key notes for sellers:
- Available in limited marketplaces (e.g., Amazon UK, DE, IT - not in Amazon US for most alcohol)
- Not open to all sellers - typically vendor-only or curated 3P brands
- Strict packaging and labeling rules apply
- Delivery must support age verification at the door
💡 Example: A premium gin brand in the UK may sell its products through Amazon under the BWS category, using Vendor Central and fulfilling orders via Amazon’s logistics - with age checks on delivery.
In short: BWS is Amazon’s category for selling alcohol and related products - tightly regulated and available only to approved sellers in select regions.
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