Brand Store

The Brand Store is part of the Amazon Advertising suite, giving brand-registered sellers and vendors the ability to create a multi-page branded experience directly on Amazon - without any additional cost.

Key features include:

• Customizable design: Use your logo, lifestyle images, videos, and brand colors
• Multi-page navigation: Organize products by categories or themes
• Shoppable content: Link directly to product listings or include “Add to Cart” buttons
• Analytics: Track traffic, views, and sales via Store Insights
• Integration with ads: Sponsored Brands ads can drive traffic directly to your Store

Eligibility:

• Only available to Brand Registered sellers and 1P vendors

Why it matters:

• Increases brand awareness and builds trust
• Enhances the shopping experience with visual storytelling
• Improves conversion through a distraction-free, curated product environment
• Serves as a landing page for external ads and influencer campaigns

💡 Example: A fitness brand can create a Brand Store with pages for protein powders, apparel, and accessories - using lifestyle imagery and videos to connect with their audience.

In short: Brand Stores let brands build their own mini-website within Amazon - to control the shopping experience and strengthen their brand identity.