BOGO - Amazon Glossary
What is BOGO?
Buy One Get One (BOGO) is a popular promotion type available to Amazon sellers and vendors that encourages customers to purchase more by offering added value. It works by triggering a reward - usually another product - when a buyer purchases a qualifying item.
Common BOGO setups include:
- Buy 1 Get 1 Free
- Buy 2 Get 1 at 50% Off
- Buy 1 Get 1 from a selected group
On Amazon, BOGO promotions can be configured through:
- Seller Central (for 3P sellers via Promotions → Buy One Get One)
- Vendor Central (for 1P vendors through trade terms or marketing programs)
Benefits of running BOGO promos:
- Move inventory faster
- Boost visibility for new or low-performing products
- Increase average order value (AOV)
- Encourage cross-selling of complementary items
💡 Example: A skincare brand may offer a “Buy One Face Cream, Get One Serum Free” promotion to increase exposure for the new serum product.
In short: BOGO is a promotional strategy on Amazon where customers get extra value with their purchase - like receiving a free or discounted item - to drive conversions and clear stock.
Definitions are aligned with official documentation, professional e-commerce benchmarks, and real marketplace usage across Amazon listings and tools.
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