BOGO

Buy One Get One (BOGO) is a popular promotion type available to Amazon sellers and vendors that encourages customers to purchase more by offering added value. It works by triggering a reward - usually another product - when a buyer purchases a qualifying item.

Common BOGO setups include:

• Buy 1 Get 1 Free
• Buy 2 Get 1 at 50% Off
• Buy 1 Get 1 from a selected group

On Amazon, BOGO promotions can be configured through:

• Seller Central (for 3P sellers via Promotions → Buy One Get One)
• Vendor Central (for 1P vendors through trade terms or marketing programs)

Benefits of running BOGO promos:

• Move inventory faster
• Boost visibility for new or low-performing products
• Increase average order value (AOV)
• Encourage cross-selling of complementary items

💡 Example: A skincare brand may offer a “Buy One Face Cream, Get One Serum Free” promotion to increase exposure for the new serum product.

In short: BOGO is a promotional strategy on Amazon where customers get extra value with their purchase - like receiving a free or discounted item - to drive conversions and clear stock.