BTS (Back to School)

Back to School (BTS) is a key retail season on Amazon, centered around the weeks leading up to the start of a new academic year. It includes a wide range of products that students, parents, and educators shop for - from school supplies to clothing, electronics, and dorm essentials.

On Amazon, the BTS season is one of the highest traffic periods outside of Q4, especially for sellers and vendors in categories like:

• Stationery & office supplies
• Laptops, tablets, and accessories
• Backpacks and lunch boxes
• Dorm room furniture & organization
• Kids’ clothing and footwear

Why BTS matters for Amazon sellers:

• Strong sales potential due to surge in demand
• Opportunity to launch or reposition products ahead of Q4
• Increased ad traffic - perfect time to run PPC and Deals
• Amazon often promotes BTS through dedicated landing pages and banners

💡 Example: If you sell planners or pencil cases, optimizing your listings and running promotions for BTS can result in a major seasonal sales spike.

In short: BTS is Amazon’s back-to-school shopping season - a high-demand retail window ideal for promoting school supplies, electronics, apparel, and student essentials.