Brand Analytics

Brand Analytics (BA) is a powerful reporting tool available to brand-registered sellers and vendors through Amazon Brand Registry. It helps brands make smarter decisions by providing data beyond just their own sales - offering visibility into how customers interact with their products and the broader marketplace.

Key features of Brand Analytics include:

• Search Term Reports - shows which keywords customers use and what products they click and buy
• Market Basket Analysis - reveals which products are often purchased together
• Item Comparison & Alternate Purchase Behavior - helps you understand what competitors customers considered
• Demographics Report - gives high-level data on customer age, income, education, and more

Who can use it:

• 1P Vendors via Vendor Central
• 3P Brand Owners via Seller Central, if enrolled in Brand Registry

Why it matters for Amazon brands:

• Helps optimize PPC keywords with real search data
• Improves cross-selling and bundling strategy
• Informs product development and packaging
• Identifies high-converting competitors to learn from

💡 Example: You discover that customers who buy your protein powder also often buy a specific shaker bottle - you can use this data to bundle or upsell.

In short: Brand Analytics gives brand owners a competitive edge with valuable marketplace data - helping them understand customers, competitors, and trends on Amazon.