What is AB?
Amazon Business (AB) is Amazon’s B2B (business-to-business) marketplace built specifically for organizations, including small businesses, enterprises, schools, hospitals, and government agencies.
It looks similar to the regular Amazon site, but includes features tailored to bulk buyers and professional purchasing teams, such as:
- Business-only pricing
- Quantity discounts (tiered pricing)
- Tax-exempt purchasing (via Amazon’s Tax Exemption Program)
- Purchase order support and invoice-based payments
- Multi-user business accounts
- Spend tracking and reporting tools
For sellers, enrolling in Amazon Business enables them to:
- Offer volume pricing and bulk discounts
- Access a large segment of high-value B2B customers
- Win Business Prime customers
- Gain visibility in the Amazon Business seller badge program
To participate, a seller must:
- Be registered in Amazon Seller Central
- Enroll in the Amazon Business Seller Program
- Set up business pricing and quantity discounts
AB has become one of Amazon's fastest-growing verticals, and for many sellers, it's an untapped opportunity to diversify revenue beyond regular consumers.
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