AB GV

AB GV (Amazon Business Glance Views) is a performance metric in Amazon Business that tracks the number of product detail page views specifically from registered business buyers.

"Glance View" is Amazon’s internal term for a page visit to a product listing. So, AB GV tells you:

• How many times your product was seen by business accounts
• How visible and discoverable your product is in Amazon Business search results
• Whether your B2B pricing and offers are attracting attention

It’s especially useful for:

• Measuring engagement from business-only shoppers
• Evaluating the impact of B2B pricing and bulk discounts
• Identifying top-performing SKUs in the business segment
• Optimizing listings and ads for B2B traffic

AB GV is part of Amazon Business reports in Seller Central (if you’re enrolled in the Amazon Business Seller Program). You can segment this data separately from consumer traffic.

In short, AB GV helps sellers understand their reach within the Amazon B2B ecosystem — a growing and high-value customer base.