ABVP

ABVP (Amazon Brand View Pro) is a premium analytics platform offered by Amazon Advertising. It provides deep insights into a brand’s overall presence, shopper engagement, and performance across Amazon’s retail and advertising ecosystem.

Unlike basic campaign reports, ABVP aggregates data across multiple touchpoints, allowing brand owners and advertisers to:

• Monitor brand visibility and market share
• Analyze organic vs. paid performance
• Benchmark against category competitors
• Track search trends and keyword movement
• View share of voice in paid placements
• Identify content performance (like A+ Content or Brand Stores)

This tool is designed for:

• 1P vendors and 3P sellers who are Brand Registered
• Brands that invest significantly in Amazon Ads
• Agencies managing multiple brands on Amazon

ABVP is available through Amazon’s Advertising Console or via Amazon Marketing Cloud (AMC) integrations in some cases. It’s not available by default — brands often need to request access or be invited.

In short, ABVP helps brands make data-driven decisions about advertising, branding, and competitive strategy — at a more strategic level than standard Seller Central reports.