AGS
What is AGS?
AGS (Amazon Global Store) is a program that allows customers to purchase international products from Amazon’s global marketplaces (like the U.S., UK, Germany, Japan) while shopping on their local Amazon site.
With AGS, customers can:
- See localized prices (in their own currency)
- Get estimated duties and taxes at checkout
- Receive international shipping to their location
- Access foreign selection not available locally
From a seller/vendor perspective, AGS enables:
- Cross-border sales without creating a separate seller account in every country
- Reaching international customers via Amazon-managed infrastructure
- Amazon to handle currency conversion, customer service, and returns
- Selling in a “storefront within a store” model - Amazon acts as the importer and retailer in the destination market
Example:
A customer in the UK sees and buys a U.S.- based product on Amazon.co.uk through the Amazon Global Store, with full visibility on shipping time and import charges.
AGS is especially helpful for:
- 1P vendors expanding into new geographies
- Global brands looking to scale without local operations
- Testing demand in new international markets
For customers, it’s a seamless experience. For sellers, it’s a way to expand reach without setting up new entities or listings manually.
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