APB

Amazon Private Business (APB) is a term typically used to describe non-public, confidential units or projects within Amazon that may involve:

• Strategic business development
• Proprietary tools or programs
• Internal B2B or enterprise initiatives
• Undisclosed product categories, partnerships, or experiments

In some cases, APB may also be used internally to refer to:

• Confidential business segments that operate under restricted access or limited visibility
• Specialized groups working on future-facing tech or logistics infrastructure
• Internal-only marketplace setups or Amazon-run wholesale operations for select clients or partners

However, it’s important to note:

• APB is not a public-facing program, like Amazon Business (AB)
• Usage may vary across different Amazon departments or documents
• It’s sometimes used interchangeably or confusingly with private label, stealth programs, or B2B pilots

If you encountered APB in a document or meeting - context is key. It often refers to internal business operations that aren’t customer-facing or not yet publicly available.

In short:

APB = a generic internal term for confidential or private-side Amazon business operations, not to be confused with public programs.