ADV

ADV (Advertising) is an internal and external shorthand used in Amazon reports, dashboards, and communications to refer to all paid media and promotional activity designed to drive traffic and sales.

In the context of Amazon, ADV can include:

• Sponsored Products
• Sponsored Brands
• Sponsored Display
• Amazon DSP (Demand Side Platform)
• Video Ads, Audio Ads
• Deals or coupons promoted with paid placements

The term ADV may appear in:

• Financial reports (e.g., "ADV spend", "ADV ROI")
• Weekly business reviews (WBRs)
• Amazon Ads dashboards
• Vendor Central analytics
• Joint Business Planning (JBP) decks

Example usage:

• “Q3 ADV spend increased by 20% YoY.”
• “Let’s optimize ADV efficiency before peak.”
• “Your ADV budget is underutilized this month.”

ADV also often appears in abbreviated column headers, such as:

• ADV Spend
• ADV Revenue
• ADV ACOS
• ADV ROI

It’s a broad term that captures any Amazon-related advertising, whether run through Seller Central, Vendor Central, or the Amazon Ads Console.