AMC

Amazon Marketing Cloud (AMC) is a secure, cloud-based data clean room that gives advertisers access to event-level data across Amazon's ecosystem - including ad impressions, clicks, purchases, and more.

Unlike standard Amazon Ads reports, AMC lets you build custom queries using SQL to answer highly specific marketing questions, such as:

• How many shoppers saw my ad but purchased later across devices?
• What’s the average path to conversion across multiple ad types?
• How does my DSP activity impact branded search behavior?
• What’s the lift in sales after video ad exposure?

Key features:

• Based on Amazon Web Services (AWS)
• Data is pseudonymized (no personally identifiable info)
• Combines data across Sponsored Ads, Amazon DSP, and retail
• Uses SQL queries to build advanced dashboards and reports
• Only available to authorized advertisers, agencies, or tool providers

Use cases:

• Full-funnel analysis (awareness → consideration → conversion)
• Cross-channel attribution
• Audience segmentation and behavior mapping
• Media mix optimization

AMC is ideal for:

• Large brands with complex ad portfolios
• Agencies managing multiple clients
• Advertisers seeking deeper transparency and control over performance measurement

In short, AMC gives brands a 360° view of customer behavior and campaign impact, far beyond what’s possible with basic dashboards.