A+ Content

A+ Content (formerly known as Enhanced Brand Content for 3P sellers) allows brand-registered sellers and vendors to upgrade their Amazon product detail pages with visually rich content. This includes:

• High-quality lifestyle images
• Feature comparison charts
• Custom layout modules
• Branded storytelling sections
• Infographics and icons
• Detailed product highlights

It replaces the standard plain-text product description and appears in a dedicated section further down the listing.

Benefits of using A+ Content:

• Boosts conversion rates by helping customers understand the product better
• Builds brand trust and identity
• Reduces return rates by setting clear expectations
• Highlights differentiators versus competitors

To create A+ Content, sellers must be enrolled in Amazon Brand Registry. Vendors (1P) use Vendor Central, while sellers (3P) use Seller Central’s A+ Content Manager.

Premium A+ (A++ Content) is a more advanced version with interactive modules, video, and more — available to select vendors by invite only.