LD

A Lightning Deal (LD) is one of Amazon’s most visible and high-traffic promotion types. It appears on the Today’s Deals (Goldbox) page and is often featured during major events like Prime Day, Black Friday, and Cyber Monday.

Key characteristics of an LD:

• Limited-time promotion (typically 4–6 hours)
• Limited quantity - deal ends when time expires or stock runs out
• Features a countdown clock and progress bar to create urgency
• Must meet strict eligibility criteria (e.g., strong reviews, low return rates, FBA inventory)

Why Lightning Deals matter:

• Great for boosting sales velocity and product visibility
• Helps with inventory clearance
• Can drive long-term improvements in ranking and reviews
• Often used as part of launch or relaunch strategies

💡 Example: A 3P seller offers a Lightning Deal on wireless earbuds during Prime Day, resulting in a 5x sales spike within a few hours.

In short:
LD (Lightning Deal) is a short, high-visibility discount event on Amazon that boosts exposure and sales by offering limited-time, limited-quantity promotions.