Listing Optimisation

Listing Optimisation involves strategically refining all elements of a product’s Amazon listing to boost search rankings, drive more traffic, and increase sales — especially in organic (non-paid) search.

Key components of an optimised listing include:

• Title - keyword-rich, informative, and readable
• Bullet Points - clear, benefit-focused selling points
• Product Description / A+ Content - compelling and visually engaging information
• Search Terms (Backend Keywords) - indexed but not visible to customers
• Images — high-resolution, lifestyle, infographics, and zoomable
• Pricing & Variations - competitive price and clear variation setup (color, size, etc.)

Why Listing Optimisation matters:

• Improves organic visibility in Amazon’s A9/A10 algorithm
• Increases click-through rate (CTR) from search results
• Enhances conversion rate (CVR) on the product detail page
• Supports PPC performance, as better listings reduce ad cost per conversion
• Helps reduce returns through clearer product communication

💡 Example: A seller updates their listing title to include “BPA-Free,” improves image quality, and adds A+ Content - resulting in a 20% increase in conversion rate and better ranking for key terms.

In short:
Listing Optimisation is the strategic improvement of a product detail page to boost Amazon search rankings, attract more shoppers, and convert more sales.