LSPL

Large Scale Product Launch (LSPL) is a strategic initiative designed for 1P vendors introducing new-to-market products on Amazon. The goal is to maximize visibility, availability, and sales momentum at launch by:

• Allowing Amazon to order large quantities upfront
• Expanding inventory distribution across fulfilment centers
• Reaching a wider customer base quickly
• Ensuring strong launch execution support

In return, vendors commit to:

• No return policy on initial PO quantities
• Significant advertising investment (e.g., Sponsored Products, DSP, Brand campaigns)
• Full ownership of product sell-through risk

Why LSPL matters:

• Increases the chance of a successful launch with strong early sales velocity
• Builds organic ranking faster through high availability and promotional push
• Requires careful forecasting and marketing coordination
• Helps Amazon expand selection in key growth categories

💡 Example: A vendor launches a new tech gadget through LSPL, supplying 10,000 units upfront and allocating $50,000 in advertising - knowing that unsold inventory won’t be returnable.

In short:
LSPL (Large Scale Product Launch) is a vendor-only program where Amazon commits to large inventory buys for new products - in exchange for no returns and strong marketing support from the brand.