HPC

Health and Personal Care (HPC) is one of Amazon’s primary retail categories, covering a wide range of consumer products aimed at personal well-being and hygiene. It includes both daily-use essentials and specialized health-related items.

Common HPC product types:

• Vitamins and dietary supplements
• Over-the-counter medicines
• Personal hygiene products (e.g., toothpaste, deodorant, razors)
• Skincare and grooming
• Feminine care and baby health items
• First aid supplies and home medical equipment

Why HPC is important on Amazon:

• High consumer demand and repeat purchase potential
• Often subject to regulatory compliance (e.g., ingredients, claims, certifications)
• May require product approvals, Safety Data Sheets (SDS), or restricted category approval
• Typically falls under sensitive or gated product categories

💡 Example: A seller offering herbal supplements must comply with Amazon’s HPC guidelines, including ingredient labeling and country-specific documentation.

In short:
HPC is Amazon’s Health and Personal Care category - covering essential and wellness products that require compliance and offer strong customer demand.