Amazon Haul - Amazon Glossary

Amazon Haul is a separate shopping experience within Amazon that offers products at $20 or less, with the majority priced under $10 and some starting as low as $1. The name is a nod to social media "haul" videos where people show off their purchases.

Amazon launched Haul in November 2024 as a direct response to the rapid growth of ultra-low-price marketplaces like Temu and Shein. Products are often sourced directly from manufacturers (primarily in China), cutting out intermediary costs.

Key features for sellers and buyers:

• Separate storefront — Haul has its own search, cart, and checkout, distinct from the main Amazon marketplace

• Delivery in 1–2 weeks — not eligible for Prime shipping, as most items ship directly from manufacturers

• Free shipping on orders of $25+; otherwise a $3.99 shipping fee applies

• Stacked discounts — 5% off orders over $50 and 10% off orders over $75, encouraging larger baskets

• 15-day return window (vs. standard 30 days); items under $3 are marked "final sale" and non-returnable

• A-to-Z Guarantee still applies — Amazon screens products for safety, authenticity, and compliance

Global expansion

While Haul started as a U.S.-only experience, it has expanded to 25+ locations including the UK, Germany, France, Italy, Spain, Japan, and Australia. In select markets (Mexico, Saudi Arabia, UAE, and others), it operates under the Amazon Bazaar brand.

Why it matters for Amazon sellers

Amazon Haul introduces a new competitive layer in the marketplace. Sellers offering low-cost products now face a curated, Amazon-backed section that competes directly on price. Understanding Haul's mechanics — its discount structure, shipping expectations, and return policies — is important for sellers positioning products in overlapping categories.