HCPO

A High Confidence Purchase Order (HCPO) is an Amazon-issued order that reflects a high level of certainty in the forecasted customer demand for specific products. These POs are typically based on:

• Historical sales velocity
• Confirmed upcoming demand drivers (e.g. promotions, events)
• Low inventory levels
• Accurate sell-through data

Why HCPOs matter:

• Vendors can prioritize these POs knowing Amazon is highly likely to sell through the inventory
• They help reduce overstocking and return risks
• May be tied to critical sales periods such as Prime Day, Q4 holidays, or launches

Unlike speculative or soft POs, HCPOs are backed by solid data and are usually firm in both volume and delivery timing.

💡 Example: A vendor receives an HCPO from Amazon for 5,000 units of a trending kitchen gadget ahead of Black Friday - indicating strong confidence in sell-through.

In short:
HCPO is a Purchase Order from Amazon with high forecast certainty - signaling to vendors that the order is backed by strong data and demand expectations.