T5

Turkey Five represents one of the highest volume retail periods of the entire year on Amazon.
It includes:

1. Thanksgiving
2. Black Friday
3. The weekend following Black Friday
4. Cyber Monday

Across these days, Amazon sees dramatic spikes in:

• traffic
• conversions
• advertising costs
• order volume
• fulfilment pressure

For vendors and sellers, T5 is a critical window for:

• launching deep promotions
• defending keyword share
• preparing FBA inventory weeks in advance
• scaling advertising budgets
• monitoring Buy Box and pricing
• managing fast-moving replenishment

Why T5 is important:

• Sets the tone for Q4 performance
• Drives major year-end revenue across most categories
• Impacts stock levels for the entire December period
• Affects forecasting for the following year
• Requires tight coordination across supply chain, advertising, and retail teams

Example:
A vendor running Lightning Deals on Black Friday and Cyber Monday sees a 5x increase in sales volume, with Sponsored Products CPC rising significantly due to peak competition during T5.

Why It Matters:
T5 is the core of Amazon’s holiday retail season, representing enormous opportunity but also operational and advertising challenges.
Preparation for Turkey Five is often planned months in advance.

In short:
T5 (Turkey Five) is the five day stretch from Thanksgiving through Cyber Monday, marking Amazon’s most intense and profitable shopping period of the year.