TOS

 Amazon’s TOS define the legal and operational framework for anyone participating in the marketplace.
They outline what is allowed, what is prohibited, and what is required to maintain good standing on the platform.

TOS apply across:

• Seller Central
• Vendor Central
• Amazon Ads
• Brand Registry
• Amazon’s customer facing marketplace
• Fulfilment programs like FBA and SFP

What TOS typically cover:

• Account registration requirements
• Listing accuracy and product authenticity
• Pricing rules and fair marketplace practices
• Prohibited products and restricted content
• Customer service and return obligations
• Intellectual property compliance
• Advertising policies
• Data handling and security
• Account health standards
• Enforcement actions Amazon can take

Why TOS matter:
They protect the integrity of the marketplace and ensure trust between Amazon, customers, and sellers.
Violating TOS can lead to:

• Listing suppression
• Buy Box loss
• Ad suspension
• Account deactivation
• Permanent removal from the marketplace

Example:
A seller violates TOS by listing counterfeit items or manipulating reviews. Amazon may immediately suspend the account based on the enforcement terms described in the TOS.

Why It Matters:
Understanding TOS helps sellers and vendors operate safely, avoid penalties, and maintain consistent access to Amazon’s tools and programs.

In short:
TOS (Terms of Service) are the rules and conditions that govern how Amazon’s marketplace and services must be used, defining acceptable behavior and compliance requirements for sellers, vendors, and advertisers.