What is VF / VFlex?

    Vendor Flex integrates a vendor’s warehouse into Amazon’s logistics network.
     Instead of sending inventory to Amazon fulfilment centres, vendors allocate space inside or next to their own facility, where Amazon installs its systems, equipment, and staff to operate a mini fulfilment node.

    How Vendor Flex works:

    • Amazon sets up a dedicated operational area inside the vendor’s warehouse
    • Amazon staff handle picking, packing, and shipping
    • Amazon systems manage inventory, order flow, and compliance
    • Customer orders are shipped directly from the vendor’s location but under Amazon’s fulfilment control

    Benefits for vendors:

    • Reduced transportation and freight costs
    • Faster replenishment and shorter processing times
    • Improved in stock performance
    • Ideal for bulky, oversized, or fast moving products
    • Avoids FC capacity limitations

    Benefits for Amazon:

    • Expands fulfilment capacity without building new FCs
    • Places inventory closer to demand centers
    • Improves delivery promises for Prime customers
    • Reduces network congestion

    Operational considerations:

    • Vendors must meet strict operational standards
    • Requires consistent inventory accuracy and space allocation
    • Amazon controls all fulfilment processes within the space
    • Only high volume vendors are eligible

    Example:
    A large appliance manufacturer partners with Amazon to run a Vendor Flex site inside its distribution warehouse.
    Amazon employees pick and ship refrigerators directly from that location.
    Customers see the listing as shipped and sold by Amazon, but fulfilment happens inside the vendor’s facility.

    Why It Matters:
    Vendor Flex reduces logistics costs, improves customer delivery speed, and strengthens Amazon’s fulfilment network for heavy or large items.

    In short:
    VF / VFlex (Vendor Flex) allows vendors to fulfil Amazon customer orders directly from their warehouse while Amazon manages the fulfilment operations on site.

    Ready to Put Your Knowledge to Use?

    Now that you understand the terminology, start using SoldScope to research products, analyze keywords, and grow your Amazon business.

    Try for Free