VSP

 VSP is designed for vendors who may not qualify for or choose not to enrol in AVS (Amazon Vendor Services) but still require structured support. It acts as an entry-level managed service, focusing on operational health, catalogue management, and growth opportunities.

How It Works:

• Vendors pay a programme fee (usually lower than AVS).
• Amazon assigns a Vendor Success Manager (VSM) or support team to guide the vendor.
• The programme includes regular check-ins, business reviews, and reporting on key KPIs.
• Areas covered typically include:
  • Purchase Order (PO) management and instock optimisation.
  • Improving lead times and delivery accuracy (VLT, OTIF).
  • Content quality (titles, images, A+ Content).
  • Participation in promotions and marketing events (Prime Day, Black Friday).
  • Support with chargebacks and operational compliance.

Benefits for Vendors:

• Dedicated support: Access to experts who help troubleshoot issues.
• Operational improvement: Reduced chargebacks, fewer supply chain errors, better catalogue hygiene.
• Growth enablement: Guidance on promotions, deals, and retail readiness.
• Cost-effective: Provides managed support at a lower cost than full AVS packages.

Benefits for Amazon:

• Improves vendor compliance with operational standards.
• Ensures a more consistent customer experience (better instock, better content).
• Strengthens vendor relationships and encourages adoption of Amazon programmes.

Challenges:

• Less comprehensive than AVS - VSP is more about fixing basics than deep strategic growth.
• Vendors must still allocate resources internally; VSP does not “do everything” for them.
• Programme cost may be a barrier for smaller vendors.

Why It Matters:
VSP helps bridge the gap between self-service vendors and AVS-supported vendors. It ensures that even mid-size vendors can access structured Amazon guidance, improving marketplace health overall.

Example:
A mid-size home goods vendor enrols in VSP. With support from their VSM, they reduce chargebacks by 30%, improve on-time delivery to 95%, and optimise A+ content on their top 20 ASINs, leading to a measurable sales lift.

In short:
VSP (Vendor Success Programme) is Amazon’s support programme that gives vendors structured account management and operational guidance to improve compliance, performance, and growth - positioned as a lighter, more accessible alternative to AVS.