WBR

 WBRs are part of Amazon’s data-driven management culture. They are structured meetings where leaders and stakeholders review detailed metrics dashboards to track progress, identify issues, and take corrective actions quickly.

How It Works:

• Each week, Amazon teams gather for a WBR.
• The meeting is guided by a metrics document (often Excel or narrative-based).
• The focus is on inputs (controllable metrics) rather than just outputs (sales, revenue).
• Participants include cross-functional stakeholders (e.g., retail, operations, AVS, marketing, supply chain).
• Issues are flagged, root causes discussed, and action items assigned.

Common Topics in Vendor-Facing WBRs:

• Sales performance (by category, ASIN, or region).
• Instock rates and supply chain KPIs (VLT, OTIF, PO confirmation).
• Traffic & conversion metrics.
• Customer experience (returns, VOC scores, defect rates).
• Promotions & campaigns performance.
• Operational issues (chargebacks, shortages, delays).

Benefits for Vendors & Sellers:

• Visibility: Amazon may include vendors in joint WBRs to align on priorities.
• Actionable feedback: Clear weekly checkpoints on what needs fixing.
• Agility: Problems are identified early before they escalate.

Benefits for Amazon:

• Consistency: Standardised cadence across teams.
• Accountability: Clear ownership of metrics and corrective actions.
• Customer focus: Ensures metrics that impact customer experience are always prioritised.

Challenges:

• WBRs are highly data-intensive - participants must be prepared with detailed numbers.
• Can become overwhelming if not focused on the right metrics.
• Requires discipline to drive follow-ups on action items.

Why It Matters:
The WBR is one of Amazon’s core operating rhythms. It ensures that business health is continuously monitored, decisions are made quickly, and accountability is enforced across all levels of the organisation.

Example:
In a Vendor WBR for the Consumer Electronics category, the AVS team reviews:

• Instock rates (dropped from 96% to 91%).
• Ad performance (ROAS improved by 12%).
• Returns (spiked on one ASIN due to packaging issues).
   Action items are assigned to the vendor to fix packaging and to Amazon ops to adjust forecasting.

In short:
WBR (Weekly Business Review) is Amazon’s weekly review meeting format that tracks key metrics, identifies issues, and drives accountability to maintain operational excellence and customer satisfaction.