Influencer Radar Overview
Olivia Reyes
In the world of Amazon, video content is the king of conversion. Influencer Radar by SoldScope is a specialized tool designed to find members of the Amazon Influencer Program, helping sellers leverage the power of "social proof" to drive sales.
What is the Amazon Influencer Program?
This is an official Amazon program for content creators (bloggers, reviewers) who have an established audience on social media. Unlike regular users, Amazon grants them unique privileges:
Own Storefront: A dedicated page on Amazon where they curate and showcase their favorite products.
Content on Product Pages (PDP): This is the game-changer. Their video reviews, photos, and Idea Lists can appear directly on your product listings (and your competitors' listings).
Why should sellers work with Influencers?
Collaborating with an Amazon Influencer solves three critical challenges that standard PPC advertising cannot:
1. Social Proof (Trust): Shoppers trust authentic reviews more than polished brand images. A video where a real person unboxes and uses your product drastically increases conversion rates.
2. Capturing the "Upper Carousel": Influencer videos can be selected by Amazon to appear in the main image gallery at the top of your listing (Upper Carousel). This is prime real estate that is usually reserved for the brand owner only.
3. Competitor Conquesting: This is an aggressive growth strategy. Influencer videos often appear in the "Related Videos" section at the bottom of a page. If an influencer reviews your product, their video might show up on your competitors' listings, steering traffic away from them and towards you.
Step 1: Define Your Search using powerful filters
Influencer Radar allows you to find the specific creators who are relevant to your niche using a combination of targeted search and advanced filtering.
Search by Competitors (Target ASINs)
Enter up to 20 ASINs of your direct competitors. The tool will display all influencers who have already created videos for these specific products.
Why this is powerful: You instantly find creators who are interested in your product category and whose content Amazon already algorithmically links to your niche.
Search by Parameters (Filters)
If you want to discover new faces or broaden your reach:
Categories: Select your product category (e.g., Home & Kitchen).
Bio Phrases Containing: Search for keywords in the influencer's profile bio (e.g., "Mom of 3", "Tech Geek", "Fitness Coach").
Exact Brand: Find brand ambassadors who have worked with specific companies.
Filter for Quality (Don't just find anyone, find the best)
But that's not everything. The database of influencers is vast. Use SoldScope's smart filters to find professionals, not amateurs.
1. Placement Metrics (Where do their videos appear?)
The most important success metric is how often Amazon picks their videos for display.
Upper Carousel Video Count: The number of videos by this creator that made it to the Upper Carousel (main image block). This is a "badge of quality."
Lower Carousel Video Count: The number of videos found in the lower "Videos for this product" or "Related Videos" block.
2. Product Fit Metrics
Ensure the influencer's audience is used to buying products at your level. These filters analyze the products they review, not the influencers themselves:
Average Product Price: The average price of items in their reviews. (Don't pitch a $20 gadget to someone who specializes in $500 electronics).
Average Review Rating: The average star rating of the products in their portfolio.
Average Ratings Count: Shows if they tend to review viral best-sellers or niche new releases.
3. Activity & Quality Metrics
Top Creator Badge: Filters for influencers holding the official "Top Creator" badge from Amazon (high trust).
Videos / Photos / Ideas Lists Posted: Shows how prolific the creator is.
Live Stream: Indicates if the creator hosts Amazon Live streams.
Average Video Likes: A measure of real audience engagement.
4. Reach out filters
Email exists: Select "Yes" to filter the list and only show influencers who have a public Email address listed for business inquiries.
Social Media Link: Filter by the presence of external social media links (YouTube, TikTok, Instagram).
Pro Tip: Use these links not just to check their content style, but as a backup communication channel. If an email goes unanswered, a polite Direct Message (DM) on Instagram is often the most effective way to start a conversation.
Step 2: Execution Strategy (What to do next?)
Once you have your list of potential partners, follow this workflow to turn them into profit generators.
1. The Outreach (Pitching)
When emailing or DMing, be brief and professional. Influencers are busy.
Subject Line: "Collaboration: [Brand Name] x [Influencer Name] - Paid Opportunity"
The Hook: Mention a specific video of theirs you liked (e.g., "I saw your review on [Competitor Product], and I loved your detailed breakdown").
The Offer: Be clear about what they get. Usually, it is a Free Product + Commission (via Amazon Associates) or a Fixed Fee for content creation.
2. Logistics (Sending the Product)
Do not ask them to buy your product and reimburse them via PayPal. This looks like "review manipulation" to Amazon.
Best Method: Create a Multi-Channel Fulfillment (MCF) order inside Seller Central. Ship the product directly to their address as a gift. It looks professional and ensures they get the correct unit.
3. Tracking & Bonuses (Amazon Attribution)
If the influencer plans to post on social media (TikTok/YouTube/IG) linking to your product:
Generate an Amazon Attribution Link: Do not give them a raw Amazon link. Create a tracked link in your Advertising Console.
Why? If you use Attribution tags, you are eligible for the Brand Referral Bonus. Amazon will credit you back on average 10% of the sale price for every sale driven by external traffic. This can effectively cover the cost of the influencer marketing!
⚠️ Compliance Warning: Never pay for a positive review. This is a violation of Amazon TOS. You are paying for content creation (time and effort) or an honest review. Make sure your agreement states that they should share their honest opinion.