EBC

Enhanced Brand Content (EBC) was the original name for what is now known as A+ Content for sellers enrolled in Amazon Brand Registry.

EBC/A+ Content allows sellers to go beyond standard bullet points and descriptions by adding:

• High-quality lifestyle images
• Custom layout modules (e.g., comparison charts, feature callouts)
• Brand story sections and multimedia content
• Enhanced visual storytelling to increase engagement

Who can use it:

• 3P sellers who are brand-registered (via Seller Central)
• 1P vendors access the same functionality under the name A+ Content (via Vendor Central)

Benefits of using EBC/A+ Content:

• Increases conversion rates by building trust and showcasing product value
• Reduces return rates by providing clear product visuals and expectations
• Reinforces brand identity and improves the customer experience
• Often positively impacts Best Seller Rank (BSR) and sales velocity

💡 Example: A seller of skincare products uses EBC to display detailed ingredient breakdowns, benefits, and how-to-use images - helping customers better understand the product.

In short:
EBC (Enhanced Brand Content) is a tool for brand-registered Amazon sellers to enhance their product pages with rich visuals and storytelling - driving conversions and boosting brand appeal.