EDD

The Estimated Delivery Date (EDD) is a customer-facing promise that shows when an item is expected to arrive. It appears on:

• Product detail pages
• Checkout pages
• Order confirmation and tracking pages

EDD depends on several dynamic factors, including:

• Fulfillment method (FBA, FBM, SFP, etc.)
• Warehouse location and inventory availability
• Carrier performance and delivery zones
• Customer-selected shipping speed (e.g., Standard, Prime One-Day)

For sellers and vendors, accurately maintaining stock levels and shipping settings is critical to meeting EDDs. Failing to meet EDD targets can lead to:

• Negative customer reviews
• Order defect rate (ODR) impact
• Suspension from programs like Seller-Fulfilled Prime (SFP)

💡 Example: A customer in Chicago orders a product on Tuesday with Prime One-Day shipping. The EDD is shown as Wednesday. Amazon must ensure timely fulfillment and delivery to meet that date.

In short:
EDD = the promised delivery date shown to customers at checkout - essential for trust, satisfaction, and performance metrics on Amazon.