FRE

Forecast Recast Events (FRE) are internal adjustments Amazon makes to its purchase order forecasting system. These events are triggered when Amazon detects significant changes in the supply-demand landscape, such as:

• Upcoming deals or promotions (e.g., Prime Day, Black Friday)
• Large one-time bulk purchases
• Product lifecycle shifts (e.g., end-of-life or replacement)
• Unexpected spikes or drops in sales velocity
• Vendor-side constraints or capacity issues

When an FRE occurs, Amazon's system recalculates future demand projections and adjusts forecasted POs accordingly, often overriding previously suggested orders.

This ensures that:

• Inventory aligns with updated demand patterns
• Overbuying or understocking is minimized
• Vendors are better aligned with actual operational realities

💡 Example: If a vendor’s product is suddenly featured in a sitewide deal, an FRE may trigger to boost forecasted orders and prevent stockouts.

In short:
FRE is Amazon’s way of automatically updating PO forecasts in response to major demand or supply shifts, ensuring purchasing stays accurate and dynamic.