H1

In Amazon reporting, retail planning, and performance tracking, H1 is used to describe the first six months of the year. It’s commonly paired with H2 (the second half of the year) to split annual reviews, forecasts, and business strategies into two major periods.

H1 is used for:

• Sales and performance comparisons (e.g., H1 vs. H2 growth)
• Seasonal planning and inventory forecasting
• Budgeting and reporting cycles
• Evaluating trends before peak seasons (like Prime Day and Q4 holidays)

Note: In some organizations, H1 may refer to the first half of a fiscal year, which might not align with the calendar year (e.g., July–December).

💡 Example: “Our H1 sales were up 15% YoY, driven by strong Mother's Day and spring campaign performance.”

In short:
H1 refers to the first six months of the year - a common time frame used in Amazon’s planning, reporting, and retail analysis.