IP

Intellectual Property (IP) refers to intangible assets that are the result of creativity, innovation, or branding - and are protected by law to prevent unauthorized use.

In the Amazon ecosystem, IP includes:

• Trademarks – brand names, logos, slogans (e.g., registered via Amazon Brand Registry)
• Copyrights – product descriptions, images, videos, and packaging design
• Patents – inventions, product features, or utility methods
• Design rights – appearance or configuration of a product

Why IP matters on Amazon:

• Protects brands and sellers from counterfeiters or unauthorized resellers
• Enables enrollment in the Amazon Brand Registry, unlocking A+ Content, Sponsored Brands, and reporting tools
• Helps enforce take-downs of infringing listings (via IP complaints)
• Prevents listing hijacking or unauthorized edits

💡 Example: A private-label seller registers a trademark for their brand, joins the Brand Registry, and reports a competitor using their copyrighted images.

In short:
IP (Intellectual Property) covers legal rights to protect brand assets, inventions, and content - essential for brand protection and growth on Amazon.