IDQ

Item Data Quality (IDQ) is Amazon’s internal measure of how well a product listing is optimized and filled out. Strong IDQ scores indicate that a product page contains all the critical elements needed to inform shoppers and convert sales.

IDQ typically evaluates the presence and quality of:

• Product title
• Bullet points and descriptions
• Main and additional images
• Search terms and backend keywords
• Product dimensions, brand, and category

Why IDQ matters:

• High-quality content improves conversion rates
• Well-optimized listings are more likely to appear in search results
• Poor IDQ may limit eligibility for advertising, A+ content, or Deals
• Amazon may flag listings with missing or low-quality data for correction

💡 Example: A product with no bullet points, blurry images, or missing dimensions would have low IDQ and might be suppressed from search.

In short:
IDQ is Amazon’s quality score for product listings - used to ensure content is complete, informative, and optimized for sales and search visibility.