NIS

New Item Setup (NIS) refers to the procedure Amazon vendors or sellers follow to introduce a new ASIN (product) to the Amazon catalog. The NIS process ensures that a product has all the necessary content, attributes, and compliance in place before it becomes available for purchase.

Core components of NIS:

• Product title, bullet points, and description
• Category selection and item type
• Images and videos
• Brand and manufacturer details
• GTIN/UPC/EAN or ASIN mapping
• Pricing and cost information
• Shipping dimensions and weights
• Regulatory documents (e.g. battery, hazmat, dietary compliance)

Channels where NIS happens:

• Vendor Central (via Excel NIS templates, Vendor APIs, or UI forms)
• Seller Central (via Add a Product, bulk file upload, or third-party tools)

Why NIS matters:

• Impacts time to market for new products
• Affects search discoverability, Buy Box eligibility, and compliance status
• Delays or missing data can lead to listing suppression or PO delays
• Proper setup is critical for A+ Content, Brand Registry, and advertising readiness

💡 Example: A new kitchen gadget must go through NIS, including title, GTIN, dimensions, packaging details, and product claims before Amazon lists it live.

In short:
NIS (New Item Setup) is the structured process of onboarding a new product to Amazon’s catalog - ensuring it’s fully listed, compliant, and ready for sale.