NARF - Amazon Glossary

North American Remote Fulfilment (NARF) is part of Amazon’s cross-border logistics system that enables U.S.-based FBA sellers to expand into Canada and Mexico without holding inventory in those countries.

With NARF:

• Sellers don’t need separate FBA accounts or warehouses in Canada/Mexico
• Orders placed on Amazon.ca or Amazon.com.mx are shipped from U.S. FBA inventory
• Amazon handles customs clearance, international shipping, and customer delivery
• Inventory is automatically shared across all three marketplaces via NAFN

Benefits of NARF:

• Easy market expansion without added logistics complexity
• Maintains a single inventory pool in the U.S.
• Eligible for cross-border Prime delivery
• Simplifies international compliance (Amazon handles most of it)

Limitations to consider:

• Longer shipping times than local fulfillment
• Potential customs fees or import taxes for buyers
• Product pricing and content must be localized in CAD or MXN
• Sellers remain responsible for tax registration and regulatory compliance, depending on region

💡 Example: A U.S. FBA seller enrolls in NARF and lists their products on Amazon.ca - Canadian customers can now purchase directly, and Amazon ships from a U.S. fulfillment center.

In short:
NARF (North American Remote Fulfilment) allows U.S.-based FBA sellers to fulfill orders in Canada and Mexico using their existing U.S. inventory - making cross-border expansion seamless and low-risk.