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NARF
What is NARF?
North American Remote Fulfilment (NARF) is part of Amazon’s cross-border logistics system that enables U.S.-based FBA sellers to expand into Canada and Mexico without holding inventory in those countries.
With NARF:
- Sellers don’t need separate FBA accounts or warehouses in Canada/Mexico
- Orders placed on Amazon.ca or Amazon.com.mx are shipped from U.S. FBA inventory
- Amazon handles customs clearance, international shipping, and customer delivery
- Inventory is automatically shared across all three marketplaces via NAFN
Benefits of NARF:
- Easy market expansion without added logistics complexity
- Maintains a single inventory pool in the U.S.
- Eligible for cross-border Prime delivery
- Simplifies international compliance (Amazon handles most of it)
Limitations to consider:
- Longer shipping times than local fulfillment
- Potential customs fees or import taxes for buyers
- Product pricing and content must be localized in CAD or MXN
- Sellers remain responsible for tax registration and regulatory compliance, depending on region
💡 Example: A U.S. FBA seller enrolls in NARF and lists their products on Amazon.ca - Canadian customers can now purchase directly, and Amazon ships from a U.S. fulfillment center.
In short:
NARF (North American Remote Fulfilment) allows U.S.-based FBA sellers to fulfill orders in Canada and Mexico using their existing U.S. inventory - making cross-border expansion seamless and low-risk.
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