What is NARF?

    North American Remote Fulfilment (NARF) is part of Amazon’s cross-border logistics system that enables U.S.-based FBA sellers to expand into Canada and Mexico without holding inventory in those countries.

    With NARF:

    • Sellers don’t need separate FBA accounts or warehouses in Canada/Mexico
    • Orders placed on Amazon.ca or Amazon.com.mx are shipped from U.S. FBA inventory
    • Amazon handles customs clearance, international shipping, and customer delivery
    • Inventory is automatically shared across all three marketplaces via NAFN

    Benefits of NARF:

    • Easy market expansion without added logistics complexity
    • Maintains a single inventory pool in the U.S.
    • Eligible for cross-border Prime delivery
    • Simplifies international compliance (Amazon handles most of it)

    Limitations to consider:

    • Longer shipping times than local fulfillment
    • Potential customs fees or import taxes for buyers
    • Product pricing and content must be localized in CAD or MXN
    • Sellers remain responsible for tax registration and regulatory compliance, depending on region
    💡 Example: A U.S. FBA seller enrolls in NARF and lists their products on Amazon.ca - Canadian customers can now purchase directly, and Amazon ships from a U.S. fulfillment center.

    In short:
    NARF (North American Remote Fulfilment) allows U.S.-based FBA sellers to fulfill orders in Canada and Mexico using their existing U.S. inventory - making cross-border expansion seamless and low-risk.

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