NDA

A Non-Disclosure Agreement (NDA) is a formal legal document commonly used when two or more parties share sensitive or proprietary information - such as product concepts, pricing structures, marketing strategies, or technology integrations.

In the context of Amazon:

• Vendors, sellers, service providers, or third-party developers may be asked to sign an NDA before participating in beta programs, strategic planning, or private label deals
• NDAs help protect Amazon’s internal tools, algorithms, and unreleased features
• Similarly, sellers and vendors may require NDAs when collaborating with agencies, developers, or manufacturers

What an NDA typically includes:

• Definition of confidential information
• Duration of confidentiality
• Restrictions on use and disclosure
• Legal remedies for breach of agreement

Why NDA matters:

• Protects trade secrets and business strategies
• Builds trust in partnerships and collaborations
• Required for early access to new tools or programs
• Helps prevent competitive leaks

💡 Example: A brand working with Amazon Launchpad signs an NDA before accessing unreleased marketing features and internal sales projections.

In short:
NDA (Non-Disclosure Agreement) is a legal contract that protects sensitive business information from being shared - commonly used in Amazon partnerships, programs, and strategic projects.