NP

New Product (NP) refers to any ASIN that has been recently listed on Amazon and is entering the marketplace for the first time. It typically goes through the New Item Setup (NIS) process and may be part of strategic programs like Born to Run, Launchpad, or Large Scale Product Launch (LSPL).

Characteristics of an NP:

• No historical sales or reviews
• May not be indexed in search initially
• Requires active traffic-driving efforts (ads, promotions, influencers)
• Often monitored for sell-through, conversion rate, and customer feedback

Why NP status matters:

• Amazon may offer additional visibility support (e.g., category deals, “New Arrivals” tags)
• Performance in the first 30–90 days can affect long-term ranking
• Poor NP performance can lead to delisting or lack of replenishment (1P)
• Metrics like NP contribution to sales may appear in Vendor scorecards or Brand Analytics

💡 Example: A beauty brand launches a new serum - it’s tagged internally as an NP and monitored closely for sales velocity and return rate in the first 60 days.

In short:
NP (New Product) refers to a newly listed item on Amazon - often subject to enhanced scrutiny, launch strategies, and early performance metrics that shape its long-term success.