UNSPSC
What is UNSPSC?
UNSPSC is an internationally recognized eight digit coding taxonomy managed by the UN.
Amazon assigns a UNSPSC code to each product to ensure every item in its massive catalog is categorised uniformly across marketplaces, categories, and internal systems.
Why Amazon uses UNSPSC:
- Standardised categorisation across all marketplaces
- Improved product matching and catalog cleanliness
- Better search relevance and browse node mapping
- More accurate tax and regulatory compliance
- Support for machine learning models that rely on clean taxonomy
- Alignment with external standards used by governments and businesses
Structure of UNSPSC:
UNSPSC codes are hierarchical and follow a 4 level structure:
- Segment
- Family
- Class
- Commodity
Example:
52161512
Each pair of digits narrows down the product classification from broad segment to specific commodity.
Where UNSPSC impacts Amazon workflows:
- Listing creation and backend categorisation
- Advertising relevance and targeting
- Search and browse experience
- Import/export compliance
- Tax code mapping and regulations
- Product safety and restricted products review
- Vendor and seller reporting
Benefits for Amazon:
- Cleaner, more accurate catalog
- Consistent classification across 1P and 3P listings
- Lower error rate in automated systems
- Better control over restricted and regulated categories
Benefits for vendors and sellers:
- Faster and more accurate listing approval
- Reduced chance of miscategorization penalties
- Improved visibility due to correct taxonomy mapping
- Better ad relevance for Sponsored Products and Sponsored Brands
Common issues related to UNSPSC:
- Incorrect product categorisation leading to suppressed ads
- Wrong compliance or tax classification
- Restricted product review triggers
- Incorrect browse node assignment
Example:
A vendor lists a kitchen blender.
Amazon assigns an UNSPSC code under:
- Segment: Household goods
- Family: Kitchen appliances
- Class: Food preparation appliances
- Commodity: Blenders
This ensures the listing is properly categorized across all Amazon systems.
Why It Matters:
The UNSPSC code influences search relevance, compliance, category mapping, and catalog accuracy.
Correct classification ensures products appear where customers expect them and comply with global standards.
In short:
UNSPSC is a global product classification system used by Amazon to consistently categorise items across its catalog, improving search, compliance, and operational accuracy.
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